From The Art of Explanation The Art of Explanation is built on my years of experience in creating explanations for organizations and educators. My company, Common Craft, is known around the world for making complex ideas easy to understand in…
From The Art of Explanation The Art of Explanation is built on my years of experience in creating explanations for organizations and educators. My company, Common Craft, is known around the world for making complex ideas easy to understand in…
Early customer development is very different for each type of market. Here is a graphic from Steve Blank. Every assumption you make on market size assessment, sales model, financial requirements, way to reach customers will depend on the market type.…
How do you do customer development for a web/mobile startup? According to Steve Blank : “Customer Development” is the four-step process to organize the search for a repeatable and scalable model. It is executed by customer development team. Customer development…
I was recently talking to a few app developers. Here is how one conversation went after a demo of the product. Me: “Looks cool. How do you plan to market it?” He: “I am going to put it up on…
I love the tag line. Product Conclave – for product folk, by product folk with product folk. First I thought it was a bit cheesy but thinking a bit about it, every bit of it is true. If you don’t…
This book is almost everything you wanted to know about building products. Not everything. Every essential thing. This book demystifies product discovery, opportunity assessment and how you can build great products. It covers the essence of a great product culture.…
I finished reading 42 Rules of Product Management. Here are some snippets from this book. On Learning and Product Managers “The most successful product managers I have known were as comfortable reading Michael Crichton as they were reading Applied Economics.…
As a Product Manager, your job is to document and clarify and share every bit of thinking with the rest of the team. It is not just the spec, but how it evolves, why it evolves the way it does,…
