From Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies by Benjamin Gilad.
There is a process that brings management closer to external focus. It is called competitive early warning. It helps companies decipher early signs of trouble before they mushroom into a full-scale crisis and identify early signs of opportunities before everyone else sees them. It makes planning more realistic and raises the prospects of success for strategies.
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